Location Based Services: Acknowledged Potential

On this graphical representation from GigaOM we clearly see an increasing amount of deals closed in the location based services (LBS) market. Large corporations like Nokia and Google are starting to acquire companies that are location driven. This overview of closed deals shows us how the adaptation process takes place in a market where both the online giants and the mobile giants are fighting for LBS market share.

Technological issues at hand are currently focused on which ideal location identification method should be used. These are the several technological solutions at hand: GPS, Cell ID, Bluetooth beacons, WiFi positioning, Bluetooth proximity and RFID. For more information I refer you to a report on mobile location.