Location goes A-List with Google Latitude

Since the Google Latitude announcement on Feb. 4,  it is clear that from a strategic level, Google has not given up on location. After the initial failure of Dodgeball and the dismissal of Jaiku as a presence application they are once again trying to jump in. For us at In Real Life, this is a defining moment. Google will expand the Latitude service on the mobile and with that it will gradually expand on the web. Other parties like Facebook and Myspace will move forward too and I would not be surprised if Microsoft or Yahoo take a stand. 

  Although any movement from Google is threatening to anyone involved in location we rather embrace the initiative as a clear signal of the potential that lies in location and look at the red ocean that is taking place on the mobile. As all eyes are focused on the battlefield, the potential of the blue ocean that is the web is overlooked when it comes to LBS. As stated in our press release, we are unlocking the value of location on the web by creating a centralized platform for LBS. By aggregating existing social networks like Twitter and Facebook and with our recent partnership with the Barcelona based mobile social network Geo-Me, we are setting the pace.